Coffeecell Freedom International Group
Coffeecell Freedom International Group is a privately owned Austrian company with 2.5 billion assets under management. Its investment portfolio includes 48 projects and brands from a wide variety of industries, including production of dietary supplements, vitamins and health cosmetics, healthy coffee and tea, production of high-tech, ecologically-friendly clothing, development of an IT system for small and medium-sized businesses, e-sports, online learning platforms, and other promising areas.
There are eight projects under its direct management, including the Coffeecell (Coffee for your cells) brand. Coffeecell / Project V under Freedom International Group are the brands of healthy and smart products, where high quality is combined with trendy design and an original presentation.
It is a young, dynamically growing brand offering tea and coffee with healthy herbal supplements to the international market. It was founded in 2017 in Japan. The main manufacturing process is in France, with the head office in Austria, Vienna.
MISSION AND IDEA
Unique multi-line healthy drinks and other products with ginseng. Coffeecell Freedom International Group believes in the great prospects of the project and, in order to accelerate its development, is increasing its investments in opening branded boutiques around the world and expanding the range of healthy products with white imperial ginseng.
TO DEVELOP STRENGTHS
Every person on Earth is born gifted, but not everyone manages to discover and awaken the capabilities dormant within.
COFFEECELL’s mission is to help people discover their talents, develop their strengths and make effective use of their natural capabilities.
ESG STRATEGY (Environmental, Social and Governance)
Sustainability and responsibility to the environment are the criteria of all COFFEECELL’s activities. Both the work and development of the COFFEECELL brand and partner companies are based on a “green” philosophy, with respect for workers’ and consumers’ health, as well as care for natural resources.
Thus, we work with companies and manufacturers that pay special attention to the following aspects of ESG:
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Preservation of production areas;
- Use of renewable energy sources;
- Protection of nature and locals working with coffee; and
- Responsibility to ensure product quality and safety.
FORMULA AND PRODUCTS
They took coffee made from top-class Arabica beans from all over the world and added their exclusive ingredient — white imperial ginseng — to the coffee.
Coffeecell actively supports the philosophy of proper nutrition: when compared to traditional lattes, mochas, cappuccinos or hot chocolates, their drinks contain 4-5 times less calories. All the products are gluten-free, replaced dairy with coconut cream, and instead of sugar used healthy stevia and trehalose.
Production
They grow ginseng for 6-7 years in the ecologically clean and protected mountains of Changbai (China) and process it at a high-tech production facility in France, using cryo-crushing technology. As well, they carefully select the most elite teas and coffee around the world for their products.
Ginseng
Imperial ginseng is one of the most powerful natural adaptogens in the world. Ginseng strengthens the immune system, enhances the functional tone of the main organs, and preserves the youthfulness and health of a person.
HOW THE IDEA FOR A BRAND WAS BORN
The idea of the brand belongs to Narek Sirakanyan, President of Freedom International Group.
While studying at McGill University (Canada) and Harvard University (USA), Narek noticed that coffee stimulates physical and brain activity, and ginseng protects against diseases, strengthens the immune system and improves the overall performance.
PUTTING THE IDEA OF DRINKS INTO ACTION
Having become the owner of a ginseng manufacturing business, Narek decided to invest in the COFFEECELL brand that he created. He brought to life the idea of drinks that use the beneficial qualities of ginseng and the toning effect of coffee to awaken the talents dormant inside us and charge us with energy.
TRANSPARENCY
Honest intentions, achievements and dialogue create a world where everyone can flourish together
GEOGRAPHY
Freedom's business ecosystem is developing in more than 20 countries, including the USA, Canada, Hong Kong, Singapore, Japan, Vietnam, Russia, Uzbekistan, Kazakhstan, Armenia, Austria, Italy and various European countries. During the 5 years of the brand's existence, the number of consumers has grown from 500 to 40,000 people.
COMPANY PLANS
In the next 10 years COFFEECELL plans to create its own center for the development of talents — at the international level.